<p>Meta’s new AI companion, Muse, has reached a significant milestone by surpassing 10 million downloads in the United States within its first 40 days of availability. This achievement places Muse in an exclusive group of applications that have reached this adoption threshold at a similar pace, a list that also includes Meta’s social platform, Threads.</p><p>Beyond its rapid initial growth, early data indicates that the application is sustaining interest among its user base. According to new reports, Muse is demonstrating higher user retention rates compared to other competing AI-integrated applications currently on the market.</p><p>The growth of Muse highlights a trend in the digital economy where AI-driven assistants are becoming central to consumer engagement strategies for major technology firms. The platform's ability to maintain high retention suggests that its integration or feature set is finding sustained resonance with users in a competitive space for artificial intelligence tools.</p>
Source: TechCrunch
Original article: https://techcrunch.com/2026/10/20/metas-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps/
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