Mastercard has announced the launch of a new AI-powered benefits assistant. The tool is designed to address the challenge of cardholder engagement, as many consumers currently fail to utilize the full range of benefits associated with their payment cards.
According to the company, card benefits are intended to serve as a primary driver for building customer loyalty and engagement. However, Mastercard identified that a significant portion of these benefits often remains unused because cardholders are either unaware of the services available to them or find it difficult to navigate the processes required to access them. The new AI-powered assistant seeks to streamline this experience by providing clearer information on what benefits are available and how they can be effectively utilized.
Source: Finextra
Original article: https://www.finextra.com/pressarticle/111395/mastercard-launches-ai-powered-benefits-assistant?utm_medium=rssfinextra&utm_source=finextrafeed
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