Meta has reported that its AI-driven application, Muse, has reached a user base of over 10 million. The company disclosed the growth milestone during its third-quarter earnings presentation.
According to the company, users are primarily leveraging the platform for shopping activities and personal productivity tasks. These findings indicate a growing consumer appetite for AI tools that integrate directly into everyday digital commerce and organizational workflows.
The announcement underscores Meta’s ongoing efforts to scale its AI products within its digital ecosystem. While Meta provided these usage figures, the company did not offer a detailed breakdown of the specific features driving the adoption rates for shopping or productivity functions.
Source: TechCrunch
Original article: https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/
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